Before you blame ‘lack of budget’ on low ad spend ROI, check this out:
It’s a great example of simple-but-effective copy and design working together to pack a punch.
The image looks like an everyday stock photo. The messaging is concise.
But it’s the small tweaks—the removal of a tooth, the erasure of an eyebrow, —and the powerful twist in the message that make this ad stand out.
I’d venture to guess that this ad didn’t cost big bucks to produce. But the concept—which continues to go viral online every once in a while—is worth that amount and then some.
Kudos to the creatives behind this, whoever you are! 💯