May 13, 2020

Is Grammarly Premium Worth It for Copywriters?

If you’re a professional writer, you’ve probably wondered if Grammarly Premium is worth it. It’s a significant investment for an app that checks grammar and spelling—things you’ve already mastered through blood, sweat, and a million revisions over the course of your career.

I’m embarrassed to admit that I overlooked Grammarly's paid subscription for years due to this mindset. I signed up for the premium plan six months ago, and I'm still stunned at how helpful Grammarly has been in my day-to-day workflows.

In case you're fence sitting and wondering if Grammarly Premium is worth the price tag, here's a breakdown of how I use Grammarly as a freelance copywriter.

1. Grammarly catches typos *before* I send my drafts off for review

“Missing period. Add a comma here. Duplicate word.”

While typos aren’t the end of the world, it definitely sucks when a stakeholder flags a typo I could have easily fixed before sharing my draft.

Grammarly Premium acts as a second set of eyes when mine are totally fried from hours of writing. It checks my Google Docs drafts for errors in seconds. This quick step in my production process has reduced the number of typos I send to stakeholders and clients to zero.

2. Grammarly’s weekly performance reports make me want to write more

Grammarly sends a weekly performance report via email, telling me how I stacked up against other Grammarly users in the past week.

The reports tell me about my:

  • Productivity: how productive I was compared to other Grammarly users
  • Mastery: how accurate I was compared to other Grammarly users
  • Vocabulary: how many unique words I used compared to other Grammarly users

When I started getting Grammarly’s weekly performance reports, I was shocked at how much I was writing and working on each week.

The stats are far more encouraging than I imagined they would be before signup.

3. “Total Words Checked” feature is like a nice little pat on the back (weird, but true!)

Have you ever used a smart device or pedometer to count your daily steps? Grammarly’s words checked feature is kind of the same thing, only for writing.

Each week I get an update on how many words I’ve written (and how many Grammarly has checked). And there’s also a cumulative total which tells me how many words Grammarly and I have worked on together over time.

These tallies encourage me to keep writing and beat my weekly total each week.

Seeing the sheer volume of writing that I’m powering through also makes bigger writing tasks—like producing an ebook or writing a 60,000 novel—seem far less daunting.

4. The “Top 3 Mistakes” function helps me weed out bad writing habits

The first step to change is awareness. But so often, we (writers) are blind to our own bad writing habits.

Grammarly’s Top 3 Mistakes feature points them out, and it’s helping me to improve them over time.

5. Grammarly makes me look like a better writer

Remember what I said about bad writing habits being hard to catch? Grammarly also elevates my writing by suggesting better words.

These suggestions are based on the “writing goals” I set out in my Grammarly account. If I say that I’m aiming to write for an expert audience in a respectful tone with the intent to convince, Grammarly will give me tailored language suggestions based on these writing goals and audience parameters.

6. Grammarly integrates with Google Docs—essential for my client work

As a freelance copywriter for SaaS and ecommerce brands, I work remotely with all of my clients. Which means that all of my writing, client review, and revision work happens inside Google Docs.

Having Grammarly work inside the app while I write has been a HUGE help in my day-to-day.

Heads up: at the time of writing, this function was in beta. I’ve noticed that my Google Docs tend to crash and reload from time to time, but everything autosaves so it hasn’t caused any major issues or loss of work.

7. The plagiarism checker is a must-have SEO content production tool

Publishing duplicate content is one of the quickest ways to get penalized by Google. So a big part of my work as an SEO copywriter and editor is delivering 100% original blog content.

Grammarly’s plagiarism checker compares my drafts against billions of web pages and identifies any phrases in my work that are duplicate content. It’s a critical step in my production process that I could never achieve on my own.

You can also use this tool to review other content creators’ work. 

Want to know if a guest post or freelance writer submission is plagiarized? Grammarly’s plagiarism checker will tell you in seconds.'

8. I can switch between US, UK, and AU English

I have clients in all three regions. To make sure that I’ve nailed the spelling idiosyncrasies of each region, all I need to do is change my language preferences in Grammarly and run another check on my document.

Grammarly > Settings > Language Preferences

9. I can add my own (and my clients') writing-isms to a personal dictionary

I prefer to spell “ecommerce” just like that.

Not “e-commerce.” And definitely not “eCommerce.”

Grammarly disagrees. But that’s fine. I just need to add the word to my personal dictionary in Grammarly, and the app stops flagging my preferred spelling.

This function is helpful when I’m working with clients who have industry-specific acronyms, jargon, and product labels that Grammarly doesn’t recognize.

So, is Grammarly Premium worth it for copywriters? After 6 months of daily use, I'm convinced it's an absolute must-have tool for every wordsmith.

If you have specific questions about how I use Grammarly's features to run my copywriting business, ask away in the comments below and I'll get back to you with a non-biased, no-holds-barred answer.

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