It’s tough hiring freelance copywriters.
You have to read between the lines to qualify their expertise. (Sure that recent grad is cheap. But do they have the sales experience to fine-tune your sales funnel and get results?)
It takes time to get new writers up to speed. (Some catch on quickly. Some will never catch on at all, no matter how hard you try.)
And then there’s the “cost versus benefit” issue. (Everyone can write, right? So what’s a “fair” rate to pay a writer? And how do you tell if you’re getting your money’s worth?)
If you’ve been overwhelmed by this process before—or worse, burned by expensive, lackluster copywriting in the past—we’re sorry. We wish we could save you from the burden of tracking down great writers. Based on our own experience, our advice to you is simple: Awesome writers exist. They can be hard (but not impossible) to find. Keep going.
It’s worth putting in the legwork to find writers who truly understand your needs (and who give a shit about helping you get results).
After all, a good conversion copywriter will be worth their weight in gold. Their work will help you and your business bring home the proverbial bacon.
Our clients find that we’re a great solution when:
- They need an experienced copywriter to find new ways copy can generate more $
- They want to test a top-performing copy asset (e.g. landing page, digital ad set, email sequence) against a new version
- They have more writing work than they can handle
- They don’t have the budget to hire a full-time writer
But it’s no secret that we charge more than the average writer on Upwork.
Here are the two main reasons our clients repeatedly choose Damn Good Writers over other writers and writing agencies.
1. We’ve been in your shoes. We know what you need.
Did we mention that we used to work in tech and startup land as in-house writers, editors, and content marketers? Changes by the minute. Deadlines by the dozen. An utterly insane publishing workload that never bloody ends…
We saw it. We conquered it. And we walked away with the startup SWAG t-shirt that says: “I’m too busy. Help!”
Don’t get us wrong. Startup life was fun. We’re just too old for that these days. But because we’ve run the gauntlet, we know exactly how to help busy startups and marketing teams achieve their growth, content, and copy goals.
We know you need reliable writers who deliver great work on time, all the time. Take-it-and-run-with-it writers who need light editing and minor direction.
You need writers who can marry great writing with marketing, brand, and acquisition objectives. (Unicorns, basically.)
From experience, we know that when you find a writer who can do all that, you never want to let them go.
We know how to be *that* writer for you, and for your team.
2. Cheap $0.03 per word writing agencies suck.
Trust us. We’ve used them ourselves, and we know that what you save on money with dirt cheap writers, you end up paying back in blood, sweat, and stress-induced tears. Because you’ll be polishing those writing turds for days until they’re up to standard.
If you’re looking for low-end, basic content that isn’t going to make your audience think you’re a great writer—cheap writing agencies are the way to go.
If you want strong, bold, captivating writing that’s going to make your audience think fondly of your brand—Damn Good Writers is what you damn need.